Marvel Studios: Key’s To Success

Newsarama has a great interview with Kevin Feige (Marvel Studios President of Productin) in which he talks about some of the things that have made the first two Marvel Studios releases’ (Iron Man & Incredible Hulk) such big hits. Of course, The Avengers movie and others are mentioned. Below is a snippet.

“JM: The very notion of an Avengers movie—with multiple characters and one would assume multiple rights—seemed a pipe dream a few years ago. How does it come to pass that this can be a reality today?

KF: It’s a little bit of planning, a little bit of luck, and you end up with a studio that has the film rights to Iron Man, Captain America, Thor, Hulk and Ant-Man. And clearly, when you put them all together, you know who you get.

So it’s both—planning and luck. And now we take great care in putting it together. There’s a danger that happens in writing comics, it seems every 10 to 15 years, where you paint yourself into a corner or you get into such convoluted continuity that only the most hardcore of fans can figure it out. So we want to show people that our first two films under the Marvel Studios banner—the Iron Man film and the Hulk film—can stand completely alone. But at the very end of the film or even at the very end of the credits, yeah…there’s a 30-second piece that shows you a crossover is possible.”

Check out the rest of the interview at the Newsarama.com